MultiChoice Ghana on Wednesday moved to dispel confusion surrounding a government-backed promotion for its DStv service, reaffirming its full support for the initiative and attributing a contradictory FAQ on its website to an internal error.
The clarification comes in the wake of mixed signals sent to consumers following an official announcement by Communications Minister Samuel Nartey George, who unveiled a DStv “value upgrade” to be implemented from October 1 through December 31, 2025. Media reports and a now-retracted FAQ had suggested a disconnect between the government’s statement and MultiChoice’s promotion mechanics.
In a statement released October 1, MultiChoice said it “fully supports the joint initiative led by Minister Samuel Nartey George” and confirmed that implementation of the upgrade is already underway.
The broadcaster outlined three key points:
1. Unconditional Access – The offer applies to all DStv subscribers—whether new, returning, or existing—without restrictions on bouquet selection.
2. Ongoing Review – A review committee is scheduled to reconvene in three months to evaluate the promotion’s performance and consumer impact, signaling a data-driven approach that could see the program adjusted as needed.
3. Clarification and Apology – The company admitted that earlier FAQs published on its website had created the “wrong impression” and appeared inconsistent with the government’s message. MultiChoice described the posting as an error and issued an apology for the resulting confusion.
The government’s initiative aims to deliver enhanced content offerings to DStv subscribers at no additional cost, part of a broader effort to improve value in the country’s pay-TV sector. The upgrade has been positioned as a response to long-standing consumer concerns over pricing and content parity.
MultiChoice’s quick correction appears intended to preserve public trust and avoid friction with regulators as scrutiny of telecommunications and media service providers continues to intensify across the region.
