The Ghana Broadcasting Corporation (GBC) has announced a new management model aimed at ensuring the long-term sustainability of the state broadcaster.
Under the proposal, GBC will retain full ownership of its facilities and assets but hand over management responsibilities to a private team. The move comes amid renewed debate over the restructuring of state-owned media to improve efficiency and competitiveness in Ghana’s fast-changing media landscape.
According to the Corporation, past shareholder agreements failed to deliver the expected results, prompting the shift in strategy.
“We will own the facility one hundred percent, but we will allow a private management team to take over—and we will keep our eyes on them. Private sector participation in shareholding has not helped us,” Director-General of GBC, Prof. Amin Alhassan, told members of Parliament’s Communication and Information Committee during a working visit to the Corporation.
The initiative is expected to strengthen GBC’s operational efficiency while preserving its public ownership.
